About — KWScanner

Marketing teams plan in cycles. A new product launches, a content quarter starts, an agency takes on a client engagement, a paid-search budget gets approved. Each of those moments needs a keyword research session — not a permanent seat license.

KWScanner is built for those moments. You sign in, brief your campaign, research the demand, build the plan, ship it. When the next cycle comes, the credits are still there waiting.

What we help with

Landing-page planning

Validate the demand for a page concept before the writing brief goes out. Size the opportunity, pick the focus keyword, identify the supporting terms.

Ad campaign structure

Group keywords into themed clusters that map cleanly to ad groups. Surface CPC ranges so budget conversations start grounded in actual market rates.

Content program planning

Find the search demand behind a content pillar before commissioning the writers. Plan twelve months of articles around real seasonality, not a guess.

Market and niche validation

Before launching a brand, a product, or a new service line, see what your future customers are actually searching for and how the demand has shifted over time.

Client deliverables

For agencies and consultants — prepare keyword research deliverables for clients without paying a per-seat subscription you'd otherwise need to spread across many client engagements.

Inline research

The browser extension surfaces planning metrics as you browse search results. Spot opportunities while researching competitors or scanning a category — no tab-switching, no copy-paste.

Where the data comes from

Search volume, cost-per-click, competition, and twelve months of trend data come from authoritative search-data providers, including Google Keyword Planner — the same demand signal Google's own ad-buying tools surface to advertisers. We are not affiliated with or endorsed by Google.

We do not estimate volume from clickstream samples or third-party panels. We do not extrapolate from a few hundred users' browser traffic and call it global search volume. The planning metrics we show you come from the source — rounded the way the source rounds them — surfaced inside a workflow built for the way marketers actually plan campaigns.

What we believe

Plan with real demand. Keyword research isn't a vanity exercise — it's the most reliable input into where to spend content time and ad budget. The data should be authoritative.
Match the work, not the calendar. Marketing work is project-shaped. Tools priced by month penalize the people who use them properly. Pay for the research you do, when you do it.
Stay focused. We do keyword research and planning. We don't ship a content optimizer, a backlink tracker, an AI writer, a project management board, or a SERP simulator. The tool you don't need is overhead you pay for.
Be honest about the source. The planning data we surface comes from Google. We say so. We don't dress it up as proprietary intelligence or hide where it came from.

Who it's for

In-house marketers at small and mid-sized companies, planning content and paid campaigns without a full enterprise tool stack.
SEO consultants who deliver keyword research as part of strategy engagements and want a tool that fits a project-based business model.
Content strategists and editors sizing the demand behind topics before commissioning writers.
Paid-search specialists structuring ad campaigns around themed keyword groups with real CPC context.
Agency operators running keyword research for many clients with one tool and one bill — not one seat per client.

The team

KWScanner is built by a small, focused team. We respond to support email ourselves. We write the docs ourselves. When something breaks, the person who broke it is the person who fixes it.

If you'd like to talk to us — about the product, the pricing, a feature you wish we built, or one you're glad we didn't — drop us a line.

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